Over the past few years, I have watched real estate brokerages that I frequent literally disintegrate. I believe broker/owners of real estate offices have gone into “survival mode” focusing so much on the “shift” in the real estate market, they have lost track of what’s really taken place, and that is, a full paradigm shift in Real Estate Marketing.
I made it my goal back in 2009 to commit to learning new marketing technology as it relates to video, SEO (search engine optimization), social media, inbound marketing, and mobile technology, so that I could help my agents transition smoothly and successfully into the Web 2.0 Generation.
National Association of Realtors 2010:“92% of all real estate business is originating online.” That means the consumer is going to the internet (Google) to gather information – search for homes, investigate listing their home, learning more about short sales, selling their home by owner, etc.
Michael McClure, Professional One Franchise at Agent ReBoot Seattle 2010:
“The role of today’s real estate agent has changed. Whether you like it or not, the consumer now has more control because of technology”.
With so much focus being put on Web 2.0 (Blogging, Social Media, Inbound Marketing, and Going Mobile), I started a weekly Meet-Up group Coffee With Keller to help breakdown Web 2.0 strategies into bite size pieces for my agents. Every Tuesday at 10am we meet at a Coffee House in Mill Creek for 1-hour and discuss how to better understand, implement and optimize the above mentioned topics. We discuss how to get your blog/website found, what blog platform to use, how to rank for the right keywords, how to drive traffic to your blog/website, how to CONVERT traffic to your site into closed transactions, how and why use social media for your RE biz, how homebuyers are using mobile tech and how to use mobile technology to your advantage, and more…
If you would like more information on Coffee with Keller, or would like to attend, complete the Opt-in form to the right.
I will send you our agenda, and directions to our next meeting. Coffee With Keller is FREE, I usually have about 15-20 local agents in attendance, and I would love to meet you!
Another way that I help agents is through my “Unfair Advantage” Online Marketing Strategy. This program helps my agents take full advantage of marketing their listings online with the use of mobile marketing/text capture technology, a Google sensative customizable single property website for their listings, and many more tools that help get their listings SOLD! More importantly, it serves as a great tool to help get new listings with the virtual/tech savvy listing presentation that we ahve created for you.
Some of the features this technology offers is:
– live single property website w/ customizable URL
– text message call capture feature (free)
– 3 Click Process to Upload LIVE website to Craigslist
– LIVE Property widget of your listings you can place on a blog, website or FB
– High Def virtual tour (I market LIVE 24/7 Open House Tour)
– Video Tour
– Opt-in landing pages – contact form
– Mobile mortgage calculator you can text to prospect
– Live Google maps – What’s Nearby, Area Schools, City Demographics…
– Done for you Finance Options Flyer – Open House Flyer
– Virtual Online Customizable “tech savvy” Listing Presentation that showcases your use of cutting edge technology
For a complete example of what this program looks like, how it’s implemented and the results that it yields, just click on the link below and I will email you LIVE examples of the entire program.